Fish & Chicks is the humble Western food stall at Ang Mo Kio Ave 10 which propelled into instant social media fame for its Salted Egg Yolk and Chilli Crab Sauce Fish & Chips.
It has opened another outlet at the basement of Orchard Cineleisure.
The owners probably didn’t expect their stall to be such a hit. A 2 hour wait? Frankly, I didn’t too.
Food bloggers from RubbishEatRubbishGrow, SethLui, and recently TheSmartLocal gave the thumbs up, and parts of their posts can be seen quoted on the walls, including… “the crunch (of the fish) could be heard from the other side of the kopitiam”, “great fish and chips foundation plus a killer fusion combination…”.
Articles went super viral. Tah-dah.
When that happens, diners should also manage their expectations that a one-two hour wait, may not translate into food of that imagined quality.
The ‘innovative’ food items probably rides well on the salted egg yolk food wave in Singapore. Well, even McDonald’s has jumped on the bandwagon with its Salted Egg Chicken Burger.
And we shouldn’t forget about zhi char stalls like KEK Keng Eng Kee which has much earlier introduced a salted egg + chilli crab + black pepper sauce combination on their seafood platter.
As the shop at Orchard Cineleisure has yet to be widely publicised yet, the wait was about 20 minutes. You will be sms-ed to know your order is ready.
I had the Best of Both Worlds ($13.90) which included Fish and Chips with Salted Egg and Chilli Crab Sauce and two sides including fries.
To be really honest, it was okay, like-that, but to be fair, 2 points higher (out of 10) than the average kopitiam/food court Western food stalls.
The fish tasted fresh and juicy, and fries dusted with Cajun herbs and spices remained crisp.
Between the two sauces, I preferred the salted egg marginally better.
The chilli crab sauce, also little in proportion, was nondescript and quickly (and fatefully) turned the batter soggy. To lift up the taste, it really needed that ‘wok-fried’ character.
The Salted Egg Sauce, supposedly made daily, lacked that distinct salty-grainy-robust quality.
I suspect that Fish & Chicks probably delivered much better quality in its early days before it got overwhelmed by the hype.
Both the fish and chips actually fare well on their own. My humble suggestion would be to work on the flavours of the sauces, and provide options for dips so that the batter does not turn soggy.
Fish & Chicks
Cathay Cineleisure Orchard 8 Grange Road Basement 1 (Koufu), Singapore 239693
Opening Hours: 11am – 10pm
Blk 531, Ang Mo Kio Ave 10, Happy Hawkers 喜多福, Singapore 560531
Tel: +65 9828 3490
Opening Hours: 11am – 2pm, 5pm -10pm
Other Related Entries
16 Unique Salted Egg Yolk Food In Singapore
KEK Keng Eng Kee (Pandan Gardens)
Two Wings (Essen Pinnacle)
Big Lazy Chop (Short Street)
Big Street (Jalan Besar)
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