There is a shift of coffee places being more of a “lifestyle café”, where it is not just about drinks and food anymore.
These lifestyle cafes can sell things that range from fashion items, bespoke furniture, knick-knacks, where café goers can do their shopping while relax over a coffee.
Economical factor wise, there is the element of cost-sharing, and synergy. Obviously, there is an “instagrammable” factor as well, because dining out in no longer just about taste.
Groundstory Stories along North Bridge Road is a merge of café on one side, crafts and handmade tableware on the other.
Therefore, every cup and plates that come with the cakes and drinks could be an art in itself.
Items appear to be well-curated, and the vibes welcoming and comfortable. A place where you can wind down over a lazy afternoon.
Coffee is sourced from Common Man, where you get the usual such as espresso, flat white, latte, cappuccino and mocha ($4 – $6 for hot, $5 – $6.50 for cold drinks).
Cakes are sourced from a home-baker, with rotational offering such as Banana Cakes and Lychee Rose. I liked the Black Sesame Cake, more or less fluffy, though I might have preferred a moister version.
The one thing that I thought could be lacking in this lifestyle café, could be ironically “stories” itself.
Where are the items from? What went behind that gorgeous plate where the cake was served on? What was the creator’s philosophy behind those craft?
I might have expected to see these “stories” surfacing in store, through verbal explanation, or the social media feed (which remains functional for now).
This is something that could look at, to build a stronger brand. Otherwise, lovely place.
Groundstory Stories
756/758 North Bridge Road Singapore 198726
Tel: +65 6297 6166
Opening Hours: 9:00am – 5:30pm (Tues – Fri), 12:00pm – 4:30pm (Sat – Sun)
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