Wait, Korea’s most famous bingsu shop Sulbing 설빙 opened in Singapore at Jurong Point, and nobody really said anything (yet). No drum roll, no viral articles, no instagrammer visits, no queues. We shall see.
Like, this is THE BINGSU place to look out for, the mother of the ‘modern’ bingsu.
If you head to downtown Seoul, it is almost impossible to miss a Sulbing bingsu outlet, which expanded to an enormous 490 franchise outlets in only one year.
They claim to be “the original dessert café enterprise”, and most bingsu cafes and items you see now, are in fact copied from / inspired by them.
The owner of Sulbing was first inspired by the dessert cafes in Japan, and aimed to introduce higher-end Korean desserts back home.
She started with Siru in 2010, a fusion rice cake café, and the signature Injeolmi Sulbing made of shaved milk, red bean, rice cake and milk syrup soon became a hit.
So we made our way to Jurong Point and asked around, as the Korean dessert café wasn’t even listed in the directory yet.
Found the shop, next to ShareTea.
However, the Singapore Sulbing looked almost NOTHING like its Korean counterpart. Different décor, different colour schedule, the menu was much much less extensive, and we didn’t spot any Korean servers around – an indication of some authenticity?
“Chiong one, is it?.
However, the logo was the same, and cashier mentioned “是真的” (Meaning, it is real.)
The Snow Ice variety range from the signature Red Bean with Milk ($12.50), Injeolmi ($12.50) to more fanciful Strawberry Cheese ($18.90), Mango Cheese ($18.90) and Grapes ($16.90). Quite expensive.
We almost wanted to order the Strawberry but was told strawberries from America, not as sweet.
The Green Tea with toppings of Red Bean ($14.90) arrived with a small cup of sweetened milk to pour over.
My recommendation: Try before you pour, otherwise the whole combination may be overly sweet. HPB reminded us to go siu dai.
The shavings were fine and fluffy like snow, but the taste didn’t match up to what I had in Korea.
The Caramel Coffee ($15.90) ended up to be intense in sweetness, and we wondered where the coffee was.
What I liked though, were layers of ingredient such as cashew and almond in between so that there would be crunch on every spoonful. This is something many (not so legit) bingsu shops in Singapore got to learn from.
Conclusion: Korea better.
Sulbing Singapore 설빙
Jurong Point Shopping Centre #03-54/55, 1 Jurong West Central 2, Singapore 658886 (Boon Lay MRT)
Other Related Entries
Where To Get Korean Bingsu In Singapore
Ice Lab (Somerset)
Caffebene Singapore (Vivocity)
Nunsongyee (Bugis)
AmaSoy (Jurong Point)
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