It seems like openings in Jewel Changi Airport are getting more and more exciting.
Other than heavy weights Shake Shack, Burger and Lobster and A&W, you can also look forward to bubble tea cafe The Alley 斜角巷 and ice cream shop Emack and Bolio’s.
In Singapore, Ben & Jerry’s and Häagen-Dazs are some of our go-to ice cream shops for a sugar rush.
Emack & Bolio’s is already known for its “instagrammable” quality and outrageous flavours.
The Korean drama series A Korean Odyssey (or Hwayugi 화유기) further intensified my cravings when the lead characters Son Oh-gong and Samjang (acted by Lee Seung-gi and Oh Yeon-seo) kept up having them.
Birthed in Boston, USA, Emack & Bolio’s was started in 1975 by a music lawyer/self-declared hippie as a place that musicians could go to after their gigs to satisfy their munchies.
Fast forward to this day, the chain currently has outlets all over the US and plenty more all across Asia, from Hong Kong, Malaysia, Philippines, Thailand, China, to Korea.
Famed for their outrageous ice cream flavour combinations, you literally have to leave your diet and calorie count at the door.
Just let your cravings guide you to choose from two dozen different available flavours.
Besides the ice cream looking really fun, Emack & Bolio’s promises to use ingredients of the highest quality – they don’t add dyes or use milk from genetically hormone-induced cows.
Peace, Love, Rock and Roll – that is the thematic inspiration behind their shops, paying tribute to their Boston roots of being at the heart of the 70s music scene.
To me, ice cream parlours are happy places and their funky ice cream cones on display at the front of the shop call out to you like a child looking into a candy shop.
From the same window, you can watch batches of their cones being dipped into melted chocolate and dunked into a pool of sprinkles.
Other than ice cream, they also have many different sweet offerings on the menu like smoothies, milkshakes and some homemade chocolate bars and chocolate-coated treats like cashew turtles, Oreo cups, cosmic brownie.
By the way, it is a common sight to see people snap pictures of their Emack & Bolio’s ice cream.
I highly suspect it is their photo-worthy cones that are keeping them in the popularity game.
Personally, I find them way too sweet for the local palate. Also, they seemed to be more trending a couple of years back (at least in Hong Kong), compared to now.
So as to how they would fare when they enter the Singapore market, time will tell.
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* Written by @DanielFoodDiary and @kara_the_explorer .
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